Compare and contrast two opposite cases where Web 2.0 tools have been Essay

Compare and contrast two opposite cases where Web 2.0 tools have been used to build an identity and encourage participation, and explain why you think one was successful and the other wasnt - Essay Example What is common in both the viewpoints is the idea that the new developments in information and communication technologies certainly change the way we interact, civic engagement and community creation. The participation has the ability and potential to make the difference. The awareness about the possibilities of participation is a defining feature of the present democratic societies. â€Å"The crisis of political participation† is the product of the dilemmas of this awareness on participation (Bryan, Tsagarousianou and Tambini, 1998, p. 3). However, more electronic democracy could only be achieved through universal availability of internet and open discourses on internet. According to Bryan, Tsagarousianou and Tambini (1998), although access to information network is a public right, the cost and private ownership of such infrastructure and technologies lead to a tension between both. Bughin, Chui, and Johnson have asserted that â€Å"companies will need a combination of incentives of encourage customer participation† (2008, p.28). In the case study of Coloplast’s web supported community of health care practitioners, it has been found that â€Å"web communities in the professional market build on preexisting communities, enabling community members to intensify the activities of the community to expand its reach† (Andersen, 2005, p. 49). It could be seen as an example of identity building and community creation. In the content analysis of the sites and blogs for the 10 Democratic candidates in the 2004 US presidential election, it has been revealed that â€Å"candidates promoted interactivity online through technical means such as enabling asynchronous feedback in blog comments as well as fostering an environment of participation through textual appeals and strategy† (Trammel, 2006, p.42). Here, there in no actual participation, just networking for the purpose of vote

Stress among college freshmen Essay Example | Topics and Well Written Essays - 1000 words - 1

Stress among college freshmen - Essay Example The results of this study indicate that social media is proving effective at reaching a myriad of customers throughout the United Kingdom in ways that traditional forms of advertising simply no longer can accomplish. Social media allows the small business owner to effectively target a specific demographic group often and with consistency, and with a minimum of expense. At the same time, social media also enables prospective customers to virtually interact with small business owners to gain answers to their questions before visiting a shop, thereby increasing the likelihood that they will not only become a customer, but a loyal one at that. This qualitative and exploratory study has been conducted to discuss the changing behaviours of the UK consumer and to have a conversation related to the efficacy of social media marketing for small businesses moving forward. The global marketplace today is increasingly competitive and fierce. Businesses are no longer competing with one another in a specific geographic locale, but they are literally up against shops of a similar orientation nations away. The small business is particularly impacted because of the difficulty they often experience in attracting and maintaining customer loyalty. Customer behaviour is such today that individuals desire a business that caters to their specific needs and meets them where they are. As a result, the reality of the situation today is that small businesses are literally in a fight for their lives that only the fittest will survive. The problem is compounded in saturated areas, such as in the United Kingdom, where it is often difficult to get a marketing message heard over the myriad of voices competing for a limited number of customers (Damoiseau, Black, & Raggio, 2013). While it is true that there are many possible solutions to this dilemma,